Outdoor advertising, also known as out-of-home (OOH) advertising, is an effective way for brands and businesses to reach a large audience and also increase brand awareness and revenue. The most common form of outdoor advertising is billboard advertising, as it helps businesses meet with their target audiences, ensuring maximum visibility and engagement.
How Much Does Billboard Advertising in the US Cost?
Billboard advertising cost in the US can vary, depending on several factors: location, size, and billboard type. And the average cost to advertise on a billboard in the US, depending on traffic pattern, can range from $1,000 to $10,000/month. This is due to the fact that billboards in traffic-heavy places, like big cities or alongside highways, tend to be costlier than those placed in small towns or rural areas. Much larger billboards are expensive compared to smaller ones because they have more visibility. LED boards are more expensive than traditional static billboards.
How Do I Put an Ad on a Billboard in the US?
So, you want to run a billboard ad? Here’s how to get started:
- Define Your Target Audience—Identify who you are trying to reach through your ads, identify where these target audience are located and that’ll help determine how best to reach them.
- Research Billboard Companies— M ake proper research to find reputable companies that offers the service of billboard advertising in the US and also operates in your chosen location or area of the already identified target audience.
- Inquire About Pricing & Availability – After doing research to find a reputable advertising company that offers billboard advertising in the US, contact the company to inquire about pricing and available billboard spaces.
- Design Your Ad – Create or come up with a creative and eye-catching design\creative that is not only easy to read but also passes the desired information properly. Also consider the billboard size and format when designing your ad creative.
- Submit & Install – Send in your designed creative to the appropriate body to vet and approve your ad, and once approved, it will be installed.
America’s Top Outdoor Advertising Companies for 2025
- Clear Channel Outdoor: This is easily one of the largest outdoor advertising companies in the world with its presence in over 30 countries across the world. Clear Channel Outdoor specialize in high-impact billboards, digital boards, and transit advertising.
- OutFront Media: This is an agency that has become a leading provider of outdoor advertising solutions, with a portfolio of over 400,000 displays across the United States and Canada.
- Lamar Advertising: With over one hundred years of experience, Lamar Advertising operates in more than forty-five states and also provides a wide range of outdoor advertising solutions, including digital and airport billboards.
- JCDecaux: This is an advertising agency with presence in over eighty plus countries across the world. As a global leader in outdoor advertising, JCDecaux specializes in street furniture, digital advertising, transit advertising, airport ads, and large-scale billboards.
- Intersection: This is an agency known for its data-driven and outdoor digital billboard solutions. Intersection offers services like smart city advertising, including digital advertising, transit advertising.
- Vector Media: Vector media boats of a portfolio of over 100,000 advertising displays, they also specialize in transit advertising, including bus wraps, digital advertising and experiential marketing.
- Zoom Media: This is an agency that has slowly become a leader in digital and experiential advertising, Zoom Media provides targeted advertising in fitness centers, shopping malls, and other high-traffic areas.
- Cinema Scene Marketing: This advertising agency focuses mainly on cinema advertising, like placing ads on movie screens, cinema lobby displays, and interactive marketing spaces.
- Branded Cities: Branded Cities is an agency that focuses on large-format billboards and experiential marketing, they are often found in high-profile locations like Times Square and Las Vegas.
These businesses provide billboard advertising in the US and offer a variety of choices to help you make an impression, whatever your needs may be.
