Cost of billboard advertising in USA depends on location, size, type, and duration. Billboard advertising remains one of the most impactful ways to create brand awareness in the United States. Whether you’re a local business or a national brand, billboards guarantee high visibility.

• Location: Billboards in major cities like the urban areas are pricier than those in rural areas. Prime locations, like high-traffic intersections, popular neighborhoods, and near shopping centers, are also more expensive.

• Size: Bigger boards are more expensive.
• Type: Digital billboards are more expensive than static billboards.
• Campaign length: Longer campaigns are more expensive.
• Local economy: In regions with a booming economy or strong local business presence, higher billboard rates are the norm. Conversely, in struggling areas, you may find cheaper, more flexible deals.
• Local events and seasonal factors: The cost of billboard advertising often spikes around major events or holidays. Think about Super Bowl week in a nearby market—advertisers are eager to capitalize on the surge in crowds and attention.
• Local regulations: The cost of billboard advertising often spikes around major events or holidays.

Types of Billboard Advertising in USA

There are numerous types of billboards and this will determine Cost of billboard advertising in USA

1. Static Billboard
2. Digital billboard
3. Mobile billboards
4. Bus Advertising
5. Train and subway Advertising
6. Airport Advertising
7. Benches advertising
8. Kiosks Advertising
9. Bus Shelters
10. Digital Display

But for the sake of this article, I’ll be explaining the first five types of billboards.

Static Billboard

These traditional “print” ads remain visible 24/7. Durability and simple messaging make static billboards a reliable choice for long campaigns.

Digital Billboard

Dynamic and versatile, digital billboards are perfect for time-sensitive promotions. They often rotate ads, providing flexibility to advertisers. Locations like Times Square dominate in their digital variety.

Mobile Billboard

Mounted on trucks or buses, these movable ads are great for targeting specific areas. Costs range between $500 and $3,000 per day, depending on the route and exposure time.

Bus Advertising

You can place ads on the exteriors or interiors of public transit vehicles like buses, targeting commuters effectively in urban areas.

Train and Subway Advertising

Interior train displays or subway platform billboards target busy commuters and deliver excellent impressions for consumer goods and services.

 

Cost of indoor advertising in USA

The cost of indoor advertising in the USA refers to advertising placed inside locations like malls, airports, gyms, and cinemas. The cost depends on the venue, audience reach, and format. Here’s an overview below:

1. Advertising in Malls

• Digital Screens:
  Costs typically range from $300 to $3,000 per week, depending on screen location and traffic.
• Static Ads (Posters, Standalone):
  Prices start at $500 to $5,000 per month, depending on size and placement within the mall.

2. Advertising in Airports

• Digital Screens or Lightboxes:
  High-traffic areas like check-ins and terminals cost $2,500 to $50,000 per month.
• Interactive Kiosks:
  These cost $2,000 to $5,000 per month.
• Static Displays (e.g., banners):
  Range from $5,000 to $25,000 per month.

3. Gyms

• Digital Screens (TV Ads):
  Usually, $200 to $2,000 per month, depending on gym location and network.
• Posters or Wall Graphics:
  Costs range from $100 to $1,500 per month.
• Gym advertising is often priced per location, with bulk deals for chain gyms.

4. Cinema Advertising

• On-Screen Ads (Pre-Movie):
  Costs $200 to $1,500 per screen per week, depending on location and audience size.
• Lobby Displays or Posters:
  Prices start at $500 to $5,000 per month, depending on placement

 

Cost of outdoor billboard advertising in USA

 

The cost of outdoor billboard advertising in the USA depends on a mix of factors, including location, size, and duration.

Here’s a general breakdown of the cost of billboard advertising in the USA:

1. Location

• Urban Areas (High-Traffic Locations):
  In cities like New York, Los Angeles, or Chicago, billboards in prime locations (e.g., Times Square) can cost $25,000 to $200,000 per month or more.
  Smaller urban locations may range from $5,000 to $15,000 per month.
• Suburban and Rural Areas:
  These are significantly cheaper, with costs ranging from $750 to $2,000 per month.

2. Size of the Billboard

• Large Billboards (Bulletins):
  These are typically 14 feet high by 48 feet wide and cost anywhere from $1,500 to $50,000 per month, depending on location.
• Smaller Billboards (Posters):
  These are generally 10 feet high by 22 feet wide and range from $750 to $2,500 per month.

3. Digital Billboards

• These allow for multiple advertisements to rotate and are more dynamic. Costs can range from $1,200 to $15,000 per month, depending on location and screen visibility.

4. Duration

• Shorter campaigns (e.g., one month) tend to have higher monthly costs. Discounts are often provided for long-term contracts (e.g., 6-12 months).

5. Additional Costs

• Design: Creating the artwork for the billboard can cost $500 to $1,500.
• Production (for non-digital billboards): Printing and installing the vinyl wrap can range from $500 to $3,000.

 

How to do billboards advertising in USA

To advertise on a billboard in the USA, you can:

1. Find a billboard: Contact the advertising company that owns the billboard. You can find their contact information on the billboard or on the skirt of the sign.

1. Set a budget: Decide how much you want to spend on the billboard; you need to take into consideration the cost of billboard advertising in the USA for that particular board or location.

1. Negotiate: Negotiate the price of the billboard.

1. Design: Create a design for your billboard.
2. Consider the location:  Make sure your location and type fit your goals, whether it’s brand awareness or promoting a specific product.

 

Here’s a bonus tip for designing your Ad creative for billboard advertising in USA

• Keep it short and easy to read.
• Make your headline short, attention-grabbing, and legible.
• Tell a short story with your billboard.
• Make it bold and simple.
• Make it memorable

 

Affordable billboard advertising in the USA

The cost of billboard advertising in the USA varies depending on the type, size, location, and length of time the billboard will be displayed. Here are some options for affordable billboard advertising:

• Unipole billboards

Unipole billboards can be a cheaper option compared to other forms of advertising.

• Fliphound

Fliphound provides an accessible platform featuring digital billboards throughout North America. Advertisers have the flexibility to establish their own budget, craft their unique Fliphound provides an accessible platform featuring digital billboards throughout North America. Advertisers have the flexibility to establish their own budget, craft their unique message, and see it broadcasted in just a matter of minutes. The typical monthly expenditure for Fliphound advertisers ranges from $250 to $750

• Blip

Blip offers thousands of digital billboards that are easy to set up and available for businesses of any size.  Advertisers can choose where they want their ads to live, align their spend and timing with their growth goals, and create their own artwork.